Led the development of scalable and secure Admin Dashboard, improving data visualization and decision making. Implemented Marketing messages and abandoned cart messages automations to improve user retention and recovery of potential lost sales. Integrated Google Analytics and PostHog events for conversion tracking and user behavior analysis.

Developed robust backend APIs for booking meeting slots and managing data interactions, improving performance and ensuring efficient data retrieval. Implemented Redux-powered state management to handle authentication context and chat draft persistence, ensuring reliable post-login recovery and uninterrupted messaging workflows across sessions.